In the media, marketing, and advertising industry, Eastport Holdings is a significant departure from legacy consolidation models. Built to respond to the dramatic shifts in the strategic and ad-tech landscape, our goal is to find highly successful and relevant specialty shops and give them access to the capabilities they need to thrive going forward.
Our approach benefits clients who understand the value of working side-by-side with seasoned agency principals and teams that are quick, accurate, and results-driven.
As a House of Brands, we seek to maintain the independence, daily operations, decision making, and service offering of each shop in our network. However, all can leverage the full capabilities across the network: media, social, search, programmatic, digital strategy and experience, merchandising, design, research and insights, analytics, experiential brand activation and brand strategy – all seamlessly and competitively priced.
While most of our shops are mid-sized, the additional size and scope of Eastport Holdings has allowed our agencies to pitch, win, and retain large national accounts in U.S., Canada, and South America.
Our client CMO’s are leading the digital transformation of their organizations, owning the customer experience, and accountable for attribution of spend to revenue growth. They tell us that it’s more than just managing agency partners and purchasing groups. It’s a job that comes with a full seat at the executive management table and board-level access.
With the average tenure of a CMO somewhere in the neighborhood of 18 months, our client partnerships and their business models do not have the luxury of time. When that pressure meets with a 90 day review-pitch-award cycle in the agency services world, time and opportunity is lost. We think there is a better way for clients who want fully-integrated thinking or access to a “pick-and-mix” set of services from across our portfolio.
We know that something, right now, is burning a hole in your inbox; an issue or opportunity that you don’t have time to address and solve.
Local search and visibility?
Problem stores and problem markets?
Social media monitoring?
Field marketing issues?
Digital media transparency?
Customer segment development?
Media cost and attibution modeling?
So, identify YOUR issue, and give us two weeks. We will build a model for you with the category experts across our system. You won’t find this anywhere else. Think of it as agile-development applied to the agency services world. And, we’ll do it on our time and on our dime.
Chairman & Chief Executive Officer
Bubba has over 30 years of experience in advertising and media, as well as 25 years as an active investor, growing platform companies through acquisition and organic growth. Bubba leads strategy for the holding company and works directly with the senior leadership of each Eastport firm.
Director, Secretary & Treasurer
Jeff, a long-term business partner with Bubba Patton, has 25 years of experience in finance and investments and c-level operational experience with media placement and barter companies. Jeff handles Eastport’s financial system and maintains the relationships with our investment and banking partners.
President & Chief Operations Officer
Matt’s career spans 20 years of senior and ownership-level management positions with Eastport firms, as well as a 10-year mini-career at J. Walter Thompson. Matt activates the shared-services model for partner agencies, leads Eastport growth and client development initiatives, and onboards new agencies into the Eastport portfolio.
Partner, Strategy & Creative
Neil has spent over 30 years at SBC Advertising, an Eastport portfolio company with c-level management responsibilities for strategy, creative, and production. An award-winning writer by trade, he is actively involved with insight, creative, and new business teams across the Eastport network.
Chief Financial Officer
Carl is a CPA with 30 years of experience in finance and accounting, the last 18 with Southwest Media Group, an Eastport portfolio company, as CFO and a strategic member of the executive leadership team. Carl handles treasury management, relationships with all agency CFO’s and several other aspects of Eastport’s financial system.